About High Tide Partners
Feeling stuck?
Your business is growing, but your time, energy,
and systems are stretched thin.
Whether you’re a few years in, a well-established operation, or thinking about a new business launch, it’s hard to zoom out, see the full picture, and chart a course for your next chapter.
That’s where High Tide Partners comes in.
We work with founder-led small and mid-sized businesses to untangle the chaos, sharpen focus, and create a well-defined plan for growth.
Through our Charted Course Business & Marketing Plans, we take a deep dive into what’s working, what’s not, and what needs to change to reach your goals.
The Charted Course is a tailored strategic roadmap for founder-led businesses ready to evolve. Through a full-spectrum review, we identify hidden gaps, refine your direction, and deliver a phased growth plan with priorities, milestones, and next moves that support you and your goals.
Created for founders seeking real-life strategies, not templates, that are built for real businesses and real progress.
We start with a FREE 15 minute consultation - book yours today and see where High Tide Patners can take your business.
Once you’ve decided that The Charted Course is right for you, we’ll dig into the details analyzing your opportunities, challenges, and the key systems that drive (or stall) your business.
In two weeks, you’ll receive a custom business roadmap that fits how you actually operate, clear, focused, and ready to put into action.
It’s not corporate jargon or one-size-fits-all advice — it’s a plan that speaks your language and moves your business forward the way you want.
When we’re done, you’ll have:
🧭 A clear view of your business landscape
📋 A structured roadmap for growth and operations
☑️ Practical next steps you can act on immediately
Our work covers every critical area of your business:
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Growth & Business Development
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Brand & Marketing Strategy
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Sales & Customer Journey
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Operations & Workflow
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Systems & Automation
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Leadership & Vision Integration
We don’t just point out problems. We deliver a strategic roadmap you can actually use to move your business forward with focus, direction, and momentum.
The Charted Course
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Who Is This For
The Charted Course meets business owners where they are in their journey. We look at what want from your business, and for yourself and approach each client's situation as unique.
Our strength is working with clients who know something has to change, but can't figure out what or are don't how to move forward. Want to see if the Charted Course could work for your business? Click learn more below!
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What We Do
The Charted Course starts with your goals and reality. Drawing on deep business and marketing experience, we review your offer, pricing, marketing, operations and anything else that needs examining. We identify where progress is stalling and define a focus that will move the needle. Then we set a plan of quick wins and steady next steps on a clear timeline. Want to see the whole process? Click Learn More below.
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What To Expect
We start with a free 15 consultation to make sure we're a good fit. Then a focused 30 to 45 minute needs session and Kickoff Questionnaire to set priorities. We do the deep review for about two weeks. Next, we meet for a 90 minute strategy and plan presentation. You leave with a PDF Roadmap that lays out quick wins and steady next steps on a clear timeline. If you want help implementing, we can support at the pace that fits your team. Want the details? Click Learn More below.
The Charted Course is For:
Founder-led businesses that want direction, structure, and real momentum.
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New or relaunching or moving to new markets. You’ve got a real offer (or a strong concept) and need a focused plan to launch without the chaos.
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Stalled or scattered. You’re wearing too many hats, growth has plateaued, and you suspect leaks in marketing, ops, or pricing. But can’t see the forest for the trees.
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Ready to level up. Demand is rising, your team is stretched, and you need systems and a phased plan to scale with sanity.
We’re a great fit if…
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You’re a small to mid-sized business (service or product) with a hands-on founder.
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You’re tired of vague advice and want straightforward insight you can act on right away.
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You’re ready to turn ideas into movement with a practical plan you can actually work through at a sustainable pace.
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You’ve outgrown one-size-fits-all advice and want solutions tailored to your unique business. You know that cookie-cutter templates, books, checklists and systems don’t deliver the value they try to offer.
What you get with High Tide Partners
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A full-spectrum review of what’s working, what’s not, and the opportunities available.
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A Charted Course: quick wins + a 3–6–12-month roadmap you can actually follow.
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Two minds on your business: one grounded in decades of running and scaling companies, the other bringing expert insight in brand strategy and creative execution. Together, we shape a plan that fits and feels right for you.
How we Chart YOUR Course:
We take a deep, practical look at how your business really works and design a plan that fits how you actually run. Drawing on deep business and marketing experience, we identify where progress is stalling, focus on what will move the needle, and set a path you can follow at a sustainable pace.
Our method
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Begin with your reality. We start with your goals and constraints and get specific about what “better” looks like for you.
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Whole-business review. Including: audience and messaging, offer and pricing, marketing and sales flow, website or store basics, channels, and operations. We look for the changes that can solidly shift outcomes.
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Focused research. Topline market checks and a read of your numbers to validate what matters most.
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Prioritize and plan. We outline the best order of work, define priorities, and set realistic timelines.
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Tailored, not templates. Every recommendation is shaped to your team, resources, and pace. No "one-size" programs.
Why this works
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Experience you can act on. We have real business operations experience plus expert brand strategy and creative execution.
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Focus on what works. We separate facts from opinions, find the real , and focus your team on a short list of high-impact actions.
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Capacity-aware. Progress only sticks when the workload fits. We protect your team and design for steady movement.
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A partner in the room. We treat your business like it’s ours. Straight talk, clear choices, and support that respects how you like to work.
How we collaborate
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Plain language and straight answers.
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Two minds on your working business.
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A bespoke clear path from decision to action.
In short, we bring structure, perspective, and a plan that fits. You bring your goals and context. Together we turn that into a plan you and your team can sustain.
What you get in Your Charted Course:
Timeline at a glance
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Fit Check: 15 minutes free consultation
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Kickoff Questionnaire: sent right after the Fit Check
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Needs Session: 30–45 minutes
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Work Period: about 2 weeks for review and plan design
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Strategy and Plan Presentation: 90 minutes
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Roadmap delivery: sent after the session, with next-step options
What you’ll receive:
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Strategy and Plan Presentation (90 minute zoom call). A guided walkthrough of findings and the recommended path, with time to refine priorities together.
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PDF Roadmap. A step by step guide with quick wins and steady next steps, organized on a clear timeline.
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Priority List. The short list of high-impact actions that move results.
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Owners and Checkpoints. Who does what, by when, and how progress will be reviewed.
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Scope and Sequencing Notes. What is in this phase, what waits, and when to revisit.
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Session Summary. A concise recap of decisions and immediate next steps.
After the plan:
You can run the roadmap with your team. If you want hands-on help, we offer implementation support that matches your priorities and pace. No pressure. The roadmap stands on its own.
Meet The Team
Meet the team behind High Tide Partners. We're two highly experienced consultants with deep industry knowledge and a shared goal: to help businesses grow strategically and with intention.
We’re approachable, insightful, and collaborative. More importantly, we’re deeply invested in being partners in your success.
Sherry brings deep expertise to every business she works with. For more nearly three decades, she’s helped founders and leadership teams navigate growth, change, and complexity — guiding them to clearer systems, stronger operations, and renewed focus.
Her career spans healthcare, manufacturing, insurance, media, personal services, and multiple e-commerce ventures. Along the way, she’s held leadership and founder roles, giving her a front-row seat to the challenges business owners face.
She untangles inefficiencies and builds sustainable systems that generate profit. Sherry can turn overwhelm and confusion into a clear business path, and move stagnation and paralysis into forward business momentum.
"Your business isn’t just a business, it’s your dream, your time and effort, and your impact on the world.
I’m here to help you protect what you’ve built, grow what’s possible, and move your business forward."
— Sherry
Lauren is a marketing strategist who helps businesses turn scattered ideas and efforts into focused action and measurable results.
With nearly 15 years of experience across industries including healthcare, real estate, lifestyle, and tourism, she combines strategic insight with creative execution to help businesses find direction, definition, and momentum.
She’s led marketing initiatives from concept to completion — spanning content development, digital campaigns, advertising, and customer engagement — always grounded in a deep understanding of what drives growth.
Her approach bridges the gap between vision and implementation, giving business owners both the strategy and the structure to move forward with confidence.
At High Tide Partners, Lauren leads marketing strategy and communications alongside Sherry, aligning thoughtful messaging with sound business systems to build strong, sustainable foundations for growth.
"Great strategy starts with understanding your goals, your audience, and what makes your business work.
I love helping founders bring order to their messaging, and shape a clear direction."
— Lauren
Sherry was able to pinpoint how our market positioning was confusing to potential clients, and then gave us a plan to create more meaningful outreach. Our messaging is now more focused and we're seeing more qualified customer inquiries.
Amy Doherty, AFC Interiors